Resume

Experience

AMS (Alexander Mann Solutions), London, UK

SVP, Global Creative Director and Head of Business, Brand Advisory    /     April  2018 ~ Nov 2024
Clients include Rolls-Royce, Synchrony, Marriott, Merck/MSD, McDonald’s, Workday, BNPP, Deloitte, Morgan Stanley, Mass Mutual, citizenM Hotels, Chick-fil-a, Electrolux. 

Hired for my agency and team-building experience; grew 2-person creative team and outside-agency reliance to a discipline of 15 in-house staffers + 8 freelancers across US, UK, Poland, India, Mexico. Introduced traffic, operating processes, digital production platforms, up-skilling and new technologies including Figma, generative AI tools, Canva, Phenom, SmartRecruiters, and other website design platforms.

• Helped AMS in the vision and planning for its first IP, a mobile app for hourly job seekers. Developed supportive marketing campaigns for UPS, Starbucks, Hilton

• Helped win key business development pitch for Marriott: strategic messaging and enhancing the pitch experience with effective creative and digital thinking

• Developed marketing plan, written communications, graphic design for a joint Marriott/AMS talent acquisition services venture for Marriott franchise owners

• Vision, UX, execution of digital “HR tech marketplace” for McDonald’s global gathering of franchise partners; video, digital touchscreen interactive, website

• Lead message strategy/EVPs for 20+ global clients in nearly every sector; energy, pharma, banking, tech, then led remote teams in creative across every medium

Concentric

Sr. Creative Director   /   copywriting, design   /   August 2015 ~ April 2018
Clients include Husqvarna, Olde Meck Brewery, Parla Pasta, Jakemans, GOPO, Innovasian Foods, 

Helped consumer packaged goods “challenger brands” find effective paths to in-store success through brand, product or packaging solutions. Pasta to pet food to burgers, we enabled up-and-coming brands to punch above their weight against big brands. 

Myjive

Creative Director  /  copywriting, design  /  June 2012 to July 2015

Clients include Volvo, Regal Boats, NAPA Auto, Mack Trucks

• Helped transform this digital shop into a relationship-based, brand-savvy agency

• Helped win critical new clients to grow the business; copywriting and design

• Wrote guidelines for production/workflow and creative operations

• Increased quality and success at awards shows, including Addys and Tellys 

• Expanded type of work delivered: strategy-led brand campaigns and social media

Saturday

VP, Creative Director   /   copywriting, design   /  January 2009 ~ June 2012
Clients include Duke Energy, Frito-Lay, Crescent Communities, Brixx Pizza, NASCAR/Roush Fenway Racing, Carolina Premier Bank, Gentle Giant Movers, blueharbor bank, CaroMont

• Transformed a traditional advertising agency into a digital-capable brand boutique

• Establish awareness and respect for design quality and perennial award wins

• Established relationships with top brands including Nascar and Duke Energy

HMH

Associate Creative Director, art direction   /   September 1999 ~ April 2008
Clients include Rainier Beer, Verbatim, Mercedes-Benz, Continental, Planar, Tektronix, Freightliner, Wachovia, Alliance Parts, Figaro’s Pizza, Carolina Raptor Center, Standard Insurance

• Grew a new office from an account service outpost to a top-ten in SE USA region

• Landed key clients to provide foundation for growth and staff development

• Lead all aspects of agency management and marketing, creative excellence