Alliance

Alliance Parts for commercial trucks. The audience are hard working mechanics and drivers who are no BS (except for their own sometimes snarky attitudes). Having spent time working around cars and mechanics I felt they would appreciate some of these saucy headlines. As long as the thought rings true, humor goes a long way even with the most stubborn consumers. All ads were done in English, Spanish and French for the North American market. Cha-ching and More money copy mine; Truck Parts and Brakes copy Steve Cox.