Lemon Grass Kitchen was a new brand in the competitive Asian frozen food category. We identified whitespace for a clean-ingredients, authentic Thai product and advised them to fill it. My role included brand story and all copywriting, plus website and video design. For B2B, the video below was used to promote the Lemon Grass Kitchen PVP (product value proposition) to store buyers. It pitches trends in ingredients and flavors, frozen convenience, southeast Asian cuisine popularity, take-in dining trend, multi-culturalism, chef-inspired, package co-creation, as well as highlighting the need for grocers to find frozen products that attract millennial shoppers to lift overall category sales.