Jakemans

Total re-do for Lane's Jakemans brand lozenges. Involved in a number of ways on this, including creative strategy, design direction, copy, website design, photography art direction, packaging CGI and in-store display. Chris Cureton, identity design, package design and illustrations.

Below: before and after. More brand presence on shelf, ingredients emphasized front-of-package, more modern vintage aesthetic rathar than old-timey antique look and feel.