Photo credit: Jason Goodman
I'm offering free initial consultations to TA leaders to help them maximize their 2025 budgets through four impact areas: tactical planning and prioritization (what should you be doing now?); looking at and reducing workflow friction; reviewing your EVP and key messages; exploring under-utilized assets to generate content today. Together, we can explore ways to utilize the assets, tools and people you already may have to get the most out of your budget. Sign up below.
You have a budget and objectives but aren’t quite sure what to tackle first and could use some objective thinking. We can look at the year ahead, your goals and resources, and I can make some recommendations on prioritization, exposing hidden efficiencies or workflow optimizations to jump start your plan or stretch your budget .. or both.
Even well-planned budgets and timelines can fizzle if your team and projects are suffering from friction points, particularly in the transition from strategy to creative. Other workflow efficiency considerations are having the right creative resources mix, and strong production management. My two decades in creative leadership and operations can help by reviewing and optimizing your workflow processes by identifying and reducing friction.
Career sites, content plans, recruitment campaigns, brand ambassador programs and other large projects can be hobgobbled by a lack of focused messaging at the top: your employer value proposition and key support points. Even if an EVP redo is not on your list for 2025, we can review it together and stress test it against your biggest upcoming projects to ensure your entire team ‘understands the assignment.’
I’ve seen clients struggle with content planning even as they are sitting on existing resources. Or they need fresh video but are hampered by logistics and costs. I can help you look at what you have with fresh eyes and if you still are lacking, offer ideas to generate new assets quickly and efficiently. Sometimes it just takes some extra creative thinking to meet the moment.
In the Quick Connect form you'll see several session options to help guide our conversation. Yes, you can pick more than one! These are free, confidential one-hour sessions meant to simply explore with zero expectations. I am looking forward to our meeting and learning more about you and your business.