Eastern Carolina Ortho

Outdoor is one of my favorite mediums because it's so challenging to convey your message quickly and with impact. The classic rule has been "less than 8 words", but sometimes it's the visual that carries the day. These boards for Eastern Carolina Orthopaedic show how an unusual approach to using the medium can pay off. The outdoor companies are always eager to do something different as well. This was done at Saturday Brand Communications.