Tedor Pharmaceutical

Tedor needed a brand re-do that reflected their ambitious culture and unique value proposition. This start-from-scratch, strategy-led effort resulted in a sleek look and boldly compelling messages about Tedor's ability to put its customers ahead economically. The copy was direct and pulled no punches, using powerful metaphors atypical for the regulated pharma category. We also brought the design and messaging to a completely new website. This work was done for Concentric and my role was strategic messaging, creative direction, and assisting with advertising design. Identity and art direction by Chris Cureton for Concentric.