Volvo Penta

Myjive, a previous digital agency where I served as CD, did a great job with Volvo Trucks and earned an introduction to Volvo Penta power systems. One of the projects was to help them launch their Forward Drive propulsion system, the latest in high end nautical power designs. The system had many benefits and because it was new and we were rolling it out, all features needed to be part of the story. The pillars were performance, ride, agility, better wake surfing, efficiency and, because this is Volvo, there was a safety aspect. Dealers, salespeople and the industry were the primary audience and we completed a long format video as well as an interactive e-book.