Brixx was ready for a total website redo after they re-branded. My role as creative director was to help plan the new site and offer content ideas, especially around the beer program, as well as support our designer and the developer. As the copywriter, I made an effort to bring some energy and personality to the messages in a way that fit the Brixx TOV and company culture I knew well as a beer 'n' pizza (and salad, sometimes) lovin' customer.
The site included features such as a restaurant finder, information on franchising and events, and a section for beer lovers and Brixx's beer club, the MBA (Master of Beer Appreciation).