Respect Foods

Naming, strategic positioning, design, copy for a new frozen turkey patty that is no-antibiotics ever, minimal ingredients and processing and all-vetarian fed birds (ironic!). These are really excellent patties. It was nearly as enjoyable to create the packaging, including spending a whole day building, styling and photographing a burger (Michael Harrison, photographer). A trade video was done to support the effort to get Respect into stores across the U.S.