Embedded Files
I had the pleasure of serving as an ECD to a great creative director and his team embedded in this account full time. I also rolled up sleeves as a writer or designer to support the team on certain projects, including: Charlotte, NC call center photo and video shoot; concepts for India tech hiring campaign; planning, design and writing for an internal employee site; writing content to help attraction to their Merriam, Kansas site; storytelling and scripting for video; periodic support for the content team; credit risk hiring area messaging; value proposition for Care Credit sub-brand; persona development for cyber security area hiring; sourcing and hiring a specialty writer for ESG; message direction and copy for HR leadership comms, DEI, training materials and campus information sessions. Below: writing, planning and design for Synchrony's grad program, 2020.
Above: Often my role was to assist the Synchrony CD to offer ideas on campaign creative messaging approaches and themes for the many targeted audiences talent acquisition faced. Show here is the cover of a campus brochure, which I also wrote.
Below: I also helped Synchrony plan UX, write and build an internal careers microsite. This served both job seekers and hiring managers with not only opportunities but guidance for all aspects of internal mobility at Synchrony.
Campus recruiting website
The Business Leadership Program has its own website with a brand tie-in but messages, visuals and a UX that are bespoke to the grad audience.
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