Sea Quest

Brand story, brand and product naming, and package concept creative direction for this private label beer for a large Southeast America quick stop retailer. Shopper profile is budget-minded, young, "salt life" (fishing, surfing, paddleboarding). They appreciate craft beer quality but aren't opposed to grabbing PBR or Michelob Lite at a petrol station market. Sea Quest would be the first craft in the budget category available at these types retailers. Concentric; Chris Cureton, design.