Figaro's

Figaro's Pizza is take and bake fare for busy families, where the decision maker could be a desperate mom, demanding kid or a clueless dad. Whatever the dinner situation, Figaro's will have a pizza prepped to your liking. Just take it home, bake it, serve it, and listen to glorious chewing noises for 20 minutes. A campaign like this could easily be hobgobbled by too much thinking about strategy and insights and research .. boo! Instead, these only needed a tight brief, demanding creative director and the ability to have fun in your advertising job. Art and design, me; copy, Traci Ball and Steve Cox; creative direction, Dave Born.