Photoshoot for Grady White premium fishing boats. Grady had three models to shoot. I art directed two days in the Gulf of Florida, north of Clearwater, with 10 non-professional models, a fishing guide and captain, and a two-camera photography crew. I collaborated with account director to plan scenarios for each model, built three shot lists with direction notes, storyboarded, and partnered on casting and other pre-production. I did almost lose a finger while fishing but that's a story better told over a cold beer.