Lake James

This campaign of print and outdoor, plus a microsite, was designed to evoke those much-loved post WWII-era WPA (Works Progress Administration) posters that encouraged people to travel across America and make use of all the new highways, bridges and lodges at national parks. This was the government-sposored tourism campaign mid-twentieth century. Our client, Lake James, had created a special place at the edge of a national forest and in the western-NC foothills where families could build a vacation home and get that sense of adventure and family travel that we'd somehow lost. Very much a nostalgia strategy. Fonts and colors are accurate to research and the digital design was carefully done for a hand-illustrated look—it was, just on screen vs canvas!