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Planar Systems makes cutting edge radiology monitors. This project had me learning everything about what makes radiologists tick and the critical relationship between scans and life-saving diagnoses. The Dome E4c came through an acquisition Planar made, so product rebranding and articulating the product within Planar's voice and overall product strategy was key.
My concept was to push the unique benefit that this is really two monitors pushed together without a bezel in the middle obscuring the patient. We did product and talent photography, prepared trade ads, an advertorial piece with accompanying ad, direct mail and produced brochures for all new equipment and software. Below is a the design for a large overhead banner for the RSNA trade show for radiology.
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