Embedded Files
Attraction campaign for Toronto's Toyota Motors Manufacturing Canada. Appealing to workers who do not perhaps have a degree yet or aren't college bound, letting them know there's opportunity for a better career than low paying retail or service jobs. Toyota backs it up with great training and high skill roles in a world-best manufacturing facility. Our concept play on the idea that younger people are used to personalizing the settings and controlling things in their lives, from gaming to playlists to phone settings—think about that level of control over your career.
Style board below, followed by HTML5 banner ad panels
We used HTML5 to animate the controls seen in these images to bring the banner ads to life and grab attention. We formatted as short videos for social media organic posts.
I have also helped TMMC with landing pages for their grad program, and rewriting job posts to include new EVP language, prioritize certain messages for specific talent groups, shorten the posts to a best-practice length, and provide a post format and guidelines for future job post writers to follow.
Report abuse