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In the past decade I have been a strategist and creative lead for an extensive list of top global employer brands, such as McDonald's, Merck-MSD, Electrolux and Marriott. I have led the direction, concept and delivery of career sites, EVPs, content plans, photo, video and animation production, candidate UX transformations, early careers and recruitment marketing campaigns. I work directly with account leads and clients helping to focus the strategic message, define a creative direction and lead designers, digital makers, writers and content producers to successful outcomes and a strong showing of awards. Scroll to see what all is inside "talent communications".
"An astute understanding of business strategy and the client’s needs. His unique approach combines practicality with creativity to produce results-oriented marketing. Mark's always been well respected by his peers and clients alike."
Dan—account supervisor
"Mark is the creative director I've been looking for my entire career"
Michael—senior art director
"With your leadership and inspiration, you're the best CD I've had."
Diana—digital designer
"... an inspiring mentor whose guidance and vision elevate both projects and people."
Maggie—producer and studio manager
Unpacking "talent communications"
Apart from employer brand and recruitment marketing, I am experienced in HR-tech and creative partnerships, and internal employee communications. I group all this into "talent communications"—the bigger, holistic talent picture. What I have learned is that it all can work together with a leader who has experience in managing its various components.
Employer brand & recruitment marketing
The foundation of my talent communications experience is in this area, including brand story and key message pillar development, marketing campaign development and creative direction, career sites UX/design/build, and bespoke digital or event marketing for targeted geographies, and candidate groups or initiatives such as grad recruiting.
Employee communications
Omni-channel internal communications, such as email, intranet, Slack or other message channels, promotional campaigns such as referral schemes, anniversary celebrations or brand launches, leadership communications, programming around ESG, inclusion, employee resource groups, etc, as well as comms around internal mobility and skills building.
Technology and creative partnerships
Great communications is the foundation for effective partnerships, helping you operate, scale and meet objectives. For years I have worked closely with major HR tech innovators and implementors, developing the knowledge that can help you maximize your large tech investments. I've also worked with creative and production-side partners to ensure expectations are met and sustainable partnership can be achieved.
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