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We coordinated workplace photography and video shoots across their global footprint, including Israel, Taiwan, India, three locations in the U.S. and two in Germany. To achieve this economically, all but one location was virtually directed. Creative and quality consistency was achieved through careful planning with the multiple studios and sharing of technical specifications. We used only one photographer (no expensive crews with intimidating gear) at each shoot, asking them to capture candid workplace moments and people—less posing for the camera and more authenticity.
After two years of seeing strong adoption across the company, Vishay asked us if "The DNA of Tech" would be suitable for their company brand and after validating with additional research through Interbrand, we created full brand standards with market-appropriate messages and assets. This case is a powerful statement about the power of employer branding when done properly.
Vishay's operation is global and the career site and assets, like these icon designs, were done in 19 languages.
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